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April 25, 2022

Streaming Platforms to Which US Brand/Advertising Professionals Are Allocating Upfront Spending, April 2022 (% of respondents)

Streaming Platforms to Which US Brand/Advertising Professionals Are Allocating Upfront Spending, April 2022 (% of respondents)

Note

Data was provided to Insider Intelligence by iSpot.tv.

Methodology

Data is from an April 2022 survey conducted by iSpot.tv. 141 US brand and advertising professionals were surveyed online during March 22-April 17, 2022.

Featured In

Hulu's on top for upfront spending, but Netflix's ad play means next year may be differentUpfront TV and Digital Video 2022Streaming services are likely to win bigger share of upfront ad spending

Sources

iSpot.tv

Chart Title

Streaming Platforms to Which US Brand/Advertising Professionals Are Allocating Upfront Spending, April 2022 (% of respondents)

Publication Date

April 25, 2022

Sources

iSpot.tv

Featured In

Hulu's on top for upfront spending, but Netflix's ad play means next year may be differentUpfront TV and Digital Video 2022Streaming services are likely to win bigger share of upfront ad spending
Topics
Business Strategies & TrendsTV AdvertisingUnited States