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June 30, 2021
US Influencer Marketing Spending, 2016-2023 (billions and % change)
Note
An influencer is an individual who can sway the brand preferences, buying decisions, and loyalty of a broader population, regardless of follower count. Examples include celebrities, public figures, YouTube/Instagram/TikTok creators, and subject matter thought leaders/experts.Featured In
Analyst Note: New forecast: US influencer marketing is now a $3 billion-plus industry The Banking CMO ReportTop 10 Trends in 2022Mirco-influencers present macro opportunitiesInsider Intelligence’s Social Media Trends to Watch in 2022Brands, creators warm up to ‘like-less’ social mediaUS Video Influencer Marketing 2022Sources
Chart Title
US Influencer Marketing Spending, 2016-2023 (billions and % change)Publication Date
June 30, 2021