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July 19, 2022
US Influencer Marketing Spending, 2019-2024 (billions and % change)
Note
An influencer is an individual who can sway the brand preferences, buying decisions, and loyalty of a broader population, regardless of follower count. Examples include celebrities, public figures, YouTube/Instagram/TikTok creators, and subject matter thought leaders/experts.Chart Title
US Influencer Marketing Spending, 2019-2024 (billions and % change)Publication Date
July 19, 2022