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November 1, 2024
Linear TV Generates About 6 Times as Many Ad Impressions as CTV (% of US TV ad time spent, TV ad spending, and TV time spent, linear TV vs. connected TV (CTV), 2024)
Description
Linear TV vs. CTV Streaming Shares of time spent, ad exposure, and ad spendingChart Title
Linear TV Generates About 6 Times as Many Ad Impressions as CTV (% of US TV ad time spent, TV ad spending, and TV time spent, linear TV vs. connected TV (CTV), 2024)Publication Date
November 1, 2024
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