Alert
Upgrade to PRO+
PRO+ subscribers get unlimited access to EMARKETER charts and data. Utilize our vast library of charts to validate strategic ideas and establish thought leadership via internal and external presentations.
Upgrade to PRO+
PRO+ subscribers get unlimited access to EMARKETER charts and data. Utilize our vast library of charts to validate strategic ideas and establish thought leadership via internal and external presentations.
Request successfully sent
Thank you. A member of our team will reach out shortly.
If you need immediate assistance, email us at sales@emarketer.com
November 1, 2024
Linear TV Generates About 6 Times as Many Ad Impressions as CTV (% of US TV ad time spent, TV ad spending, and TV time spent, linear TV vs. connected TV (CTV), 2024)
Linear TV Generates About 6 Times as Many Ad Impressions as CTV (% of US TV ad time spent, TV ad spending, and TV time spent, linear TV vs. connected TV (CTV), 2024)
Description
Linear TV vs. CTV Streaming Shares of time spent, ad exposure, and ad spendingChart Title
Linear TV Generates About 6 Times as Many Ad Impressions as CTV (% of US TV ad time spent, TV ad spending, and TV time spent, linear TV vs. connected TV (CTV), 2024)Publication Date
November 1, 2024
Sources
Source information is only available to PRO subscribers.