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July 25, 2024

Impressions Are One of the Most Common Metrics Used to Evaluate CTV Advertising (% of US connected TV (CTV)/OTT advertisers, April 2024)

Impressions Are One of the Most Common Metrics Used to Evaluate CTV Advertising (% of US connected TV (CTV)/OTT advertisers, April 2024)

Description

Which metrics do advertisers use most often to evaluate CTV and OTT