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August 15, 2024
Amid Deteriorating Viewership, Linear TV Ad Prices Are Declining After Years of Increases (% change in US upfront TV cost per thousand (CPM) and total pay TV households, 2016-2024)
Description
Upfront TV CPM Ad Prices Cord-CuttingChart Title
Amid Deteriorating Viewership, Linear TV Ad Prices Are Declining After Years of Increases (% change in US upfront TV cost per thousand (CPM) and total pay TV households, 2016-2024)Publication Date
August 15, 2024
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