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August 15, 2024

Amid Deteriorating Viewership, Linear TV Ad Prices Are Declining After Years of Increases (% change in US upfront TV cost per thousand (CPM) and total pay TV households, 2016-2024)

Description

Upfront TV CPM Ad Prices Cord-Cutting

Featured In

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Chart Title

Amid Deteriorating Viewership, Linear TV Ad Prices Are Declining After Years of Increases (% change in US upfront TV cost per thousand (CPM) and total pay TV households, 2016-2024)

Publication Date

August 15, 2024

Sources

Source information is only available to PRO subscribers.

Featured In

The pivot to streaming will leave millions of consumers behindDigital Video Forecast and Trends Q4 2024DirecTV-Dish Network merger is dead, dashing hopes for a pay TV comebackDirecTV-Dish Network merger is dead, dashing hopes for a pay TV comeback
Topics
TV Ad SpendingTV AdvertisingPay TVUnited States