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March 1, 2024

Netflix’s Lead in Ad Revenue Per Ad-Supported Viewer Will Narrow

Description

CTV ARPU for Ad-Supported Netflix Hulu Disney Peacock Paramount+ and Max. The amount of US ad revenues that select streaming services generate per ad-supported viewer per year.

Featured In

US TV and Connected TV Ad Spending Forecasts H1 2024Subscription streaming services have had varied success in driving revenues through adsNetflix generates more ad revenues per viewer than other streamers, but gap narrows

Chart Title

Netflix’s Lead in Ad Revenue Per Ad-Supported Viewer Will Narrow

Publication Date

March 1, 2024

Sources

Source information is only available to PRO subscribers.

Featured In

US TV and Connected TV Ad Spending Forecasts H1 2024Subscription streaming services have had varied success in driving revenues through adsNetflix generates more ad revenues per viewer than other streamers, but gap narrows
Topics
Connected TVsDigital Video Ad SpendingZ-InternalUnited States