Alert
October 1, 2023

Amazon's OTT Connected TV (CTV) Ad Revenues Will Represent 86.0% of Retail Media CTV Ad Spending in 2024

Featured In

Data Drop: 5 Charts on Prime Video’s New Ad Tier
Alert

Chart Title

Amazon's OTT Connected TV (CTV) Ad Revenues Will Represent 86.0% of Retail Media CTV Ad Spending in 2024

Publication Date

October 1, 2023

Sources

Source information is only available to PRO subscribers.

Featured In

Data Drop: 5 Charts on Prime Video’s New Ad Tier
Topics
Z-InternalUnited States

Latest Reports

UK In-Store Retail Media 2024
Report
UK In-Store Retail Media 2024
LinkedIn Marketing 2024
Report
LinkedIn Marketing 2024
The Role of Today’s CMO
Report
The Role of Today’s CMO
FAQ on the TV and CTV Currency Landscape
Report
FAQ on the TV and CTV Currency Landscape
GenAI and Social Media Marketing
Report
GenAI and Social Media Marketing
UK Digital Wallets 2024
Report
UK Digital Wallets 2024
Paid Social Forecast Report H1 2024
Report
Paid Social Forecast Report H1 2024
The State of Payment Transaction Types
Report
The State of Payment Transaction Types
The 2024 Healthcare Consumer
Report
The 2024 Healthcare Consumer
Canada Mobile Banking Emerging Features Benchmark 2024​
Report
Canada Mobile Banking Emerging Features Benchmark 2024​
Canada Digital Ad Spending 2024
Report
Canada Digital Ad Spending 2024
Restaurant Digitization 2024
Report
Restaurant Digitization 2024
What Advertisers Can Learn From Privacy Industry Events 2024
Report
What Advertisers Can Learn From Privacy Industry Events 2024
Maximizing the Impact of B2B Event Marketing
Report
Maximizing the Impact of B2B Event Marketing
Bank Brand Safety on Social Media
Report
Bank Brand Safety on Social Media

Popular on EMARKETER

Google looks to unify programmatic TV inventory with Display & Video 360 changes
Article
Google looks to unify programmatic TV inventory with Display & Video 360 changes
Data Drop: Time Spent With Social Video 2024
Article
Data Drop: Time Spent With Social Video 2024
FAQ on the TV and CTV Currency Landscape
Report
FAQ on the TV and CTV Currency Landscape
Amazon tops forecasts with $11.8 billion in ad revenues, beating Google on growth
Article
Amazon tops forecasts with $11.8 billion in ad revenues, beating Google on growth
Ad agencies deliver fair Q1 results, though tech sector still stings
Article
Ad agencies deliver fair Q1 results, though tech sector still stings
The Role of Today’s CMO
Report
The Role of Today’s CMO
OpenAI prepares to enter the search arena, threatening Google’s reign
Article
OpenAI prepares to enter the search arena, threatening Google’s reign
LinkedIn Marketing 2024
Report
LinkedIn Marketing 2024
Amazon leans into tentpole events, hosts a Summer Beauty Haul sale
Article
Amazon leans into tentpole events, hosts a Summer Beauty Haul sale
Roblox's new video ads take aim at the lucrative Gen Z market
Article
Roblox's new video ads take aim at the lucrative Gen Z market
Book bans can create challenges for publishers and advertisers
Article
Book bans can create challenges for publishers and advertisers
Howard Schultz takes to LinkedIn to diagnose what ails Starbucks
Article
Howard Schultz takes to LinkedIn to diagnose what ails Starbucks
3 key consumer trends impacting shopping behavior in 2024
Article
3 key consumer trends impacting shopping behavior in 2024
US ad industry employment surges again in April, but a cooldown could be coming
Article
US ad industry employment surges again in April, but a cooldown could be coming
Meta introduces new AI-powered advertising tools at NewFronts
Article
Meta introduces new AI-powered advertising tools at NewFronts

Latest Forecasts

Shopify Retail Ecommerce GMV, US
Forecasts
Shopify Retail Ecommerce GMV, US
Linear Addressable & Programmatic TV, US
Forecasts
Linear Addressable & Programmatic TV, US
Pay TV Households & Viewers, UK
Forecasts
Pay TV Households & Viewers, UK
Pay TV Households & Viewers, Canada
Forecasts
Pay TV Households & Viewers, Canada
Pay TV Households & Viewers, Argentina
Forecasts
Pay TV Households & Viewers, Argentina
Pay TV Households & Viewers, Brazil
Forecasts
Pay TV Households & Viewers, Brazil
Pay TV Households & Viewers, Chile
Forecasts
Pay TV Households & Viewers, Chile
Pay TV Households & Viewers, Peru
Forecasts
Pay TV Households & Viewers, Peru
Pay TV Households & Viewers, Colombia
Forecasts
Pay TV Households & Viewers, Colombia
Pay TV Households & Viewers, Mexico
Forecasts
Pay TV Households & Viewers, Mexico
Total Media Ad Spending, UK
Forecasts
Total Media Ad Spending, UK
Desktop/Laptop Ad Spending, UK
Forecasts
Desktop/Laptop Ad Spending, UK
UK Nonmobile Ad Spending
Forecasts
UK Nonmobile Ad Spending
UK Amazon
Forecasts
UK Amazon
Digital Ad Spending, UK
Forecasts
Digital Ad Spending, UK

"Behind the Numbers" Podcast

Reimagining Retail: Why restaurants face another year of uncertainty and the loyalty programs keeping some ahead of the pack
Audio
Reimagining Retail: Why restaurants face another year of uncertainty and the loyalty programs ...
The Daily: Why Meta might be a dark horse in GenAI, how AI might backfire, and how advertisers view Threads
Audio
The Daily: Why Meta might be a dark horse in GenAI, how AI might backfire, and how advertisers view ...
The Daily: Google Search in the face of AI, delaying cookies again, and what stands out about YouTube
Audio
The Daily: Google Search in the face of AI, delaying cookies again, and what stands out about ...
The Weekly Listen: Is GenAI looking for a problem to solve, will ads in cabs accelerate, and how fast do people need things?
Audio
The Weekly Listen: Is GenAI looking for a problem to solve, will ads in cabs accelerate, and how ...
The Daily: Are Spotify's money losing days behind it, how much would you pay for music, and can 'Music Pro' move the needle?
Audio
The Daily: Are Spotify's money losing days behind it, how much would you pay for music, and can ...
Reimagining Retail: How luxury can get folks to love them more and heritage brands that are cool again
Audio
Reimagining Retail: How luxury can get folks to love them more and heritage brands that are cool ...
The Daily: How retail media unlocks brand building and whether there are enough retail media dollars to go around
Audio
The Daily: How retail media unlocks brand building and whether there are enough retail media dollars ...
Around the World: What Amazon’s “Just Walk Out” rollback tells us about the future of the in-store experience
Audio
Around the World: What Amazon’s “Just Walk Out” rollback tells us about the future of the in-store ...
The Weekly Listen: The TikTok ban gets signed into law, is AI ready to change search, and social commerce's ceiling
Audio
The Weekly Listen: The TikTok ban gets signed into law, is AI ready to change search, and social ...
The Daily: How Netflix surprised folks, how much advertising will move the needle, and what its "Next Act" will be
Audio
The Daily: How Netflix surprised folks, how much advertising will move the needle, and what its ...
Reimagining Retail: The Unofficial Most Interesting Retailers List (April)
Audio
Reimagining Retail: The Unofficial Most Interesting Retailers List (April)
The Daily: GenAI's economic impact, part 2—the effect on jobs, Apple's GenAI strategy and AI's measurement problem
Audio
The Daily: GenAI's economic impact, part 2—the effect on jobs, Apple's GenAI strategy and AI's ...
The Daily: GenAI's economic impact, part 1—the economy, Amazon's AI investments and ChatGPT in the physical world
Audio
The Daily: GenAI's economic impact, part 1—the economy, Amazon's AI investments and ChatGPT in the ...
The Weekly Listen: What replaces "Just Walk Out" as the future of retail, the Atlantic's come back, and igniting TV shopping
Audio
The Weekly Listen: What replaces "Just Walk Out" as the future of retail, the Atlantic's come back, ...
The Daily: How to make your brand the right amount of safe, vertical video ads for TV, and Hulu content on Disney+
Audio
The Daily: How to make your brand the right amount of safe, vertical video ads for TV, and Hulu ...