Alert
November 1, 2023

Our 2024 Retail Media CTV Ad Spending Forecast Is 143% Higher Than It Was This Spring (millions, 2023-2027)

Featured In

Retail Media Forecast H2 2023Retail media dealmaking (and Prime Video’s introduction of ads) has reshaped our CTV expectations
Alert

Chart Title

Our 2024 Retail Media CTV Ad Spending Forecast Is 143% Higher Than It Was This Spring (millions, 2023-2027)

Publication Date

November 1, 2023

Sources

Featured In

Retail Media Forecast H2 2023Retail media dealmaking (and Prime Video’s introduction of ads) has reshaped our CTV expectations
Topics
Z-InternalRetail MediaUnited States

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