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August 23, 2024

Social Commerce Has the Potential to Go Mainstream Among Luxury Shoppers (% of US adult luxury buyers, by age, Aug 2024)

Note

For this study, luxury goods are defined as products that are priced at a premium and positioned with a higher level of quality, craftsmanship, exclusivity, and/or scarcity relative to the majority of goods in a given product category. Personal luxury goods include apparel and accessories, footwear, ... eyewear, cosmetics and beauty products, and watches and jewelry that meet the definition of luxury goods. Data was provided to EMARKETER by Bizrate Insights.More

Methodology

Data is from the August 2024 "The EMARKETER Luxury Survey" conducted by Bizrate Insights. 967 US adults ages 18 + were surveyed online between July 29 and August 22, 2024. Respondents identified as female (52.8%) and male (47.2%) and were ages 18-34 (26.0%), 35-54 (27.4%), 55-64 (24.6%), and 65 or more(22.0%). Data has a margin of error of +/-3 percentage points at the 95% confidence interval. Respondents were members of Bizrate Rewards, the Bizrate Consumer Panel operated by Bizrate Insights, which is comprised of over 2 million panelists who provide feedback based on their experiences and opinions. The Bizrate Rewards panel is comprised of a broad demographic profile which represents a sampling of all ages, education levels, genders, and incomes. At the time of joining the panel, each panelist stated they had shopped online. In exchange for providing feedback, panelists have the opportunity to earn points, which can be exchanged for electronic gift cards.

Featured In

US Luxury Consumers and Their Path to Purchase Many luxury consumers are interested in shopping via social channels

Sources

EMARKETER

Bizrate Insights

Chart Title