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October 17, 2024

Extent to Which US Adults Are Comfortable Sharing Their Personal Data With AI Tools for Enhanced Shopping Experiences and Recommendations, Sep 2024 (% of responses)

Extent to Which US Adults Are Comfortable Sharing Their Personal Data With AI Tools for Enhanced Shopping Experiences and Recommendations, Sep 2024 (% of responses)

Note

Data was provided to EMARKETER by CivicScience. This data is being featured as part of our special coverage of AI in Commerce.

Methodology

Data is from an October 2024 EMARKETER and CivicScience study, conducted by CivicScience. The study draws from multiple datasets, generated by ongoing online surveys of US adults ages 18+. Data from all sets is weighted according to the US Census.