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August 6, 2024
Important Factors in Deciding to Continue With Current Retail Media Partners According to US CPG Brands/Agencies, April 2024 (% of respondents)
Methodology
Data is from the August 2024 Path to Purchase Institute and Goodway Group report titled "Retail Media Reality Check: Perceptions, Challenges & Factors Driving Investment." 88 US CPG brands, retailers, and agencies (with a focus on CPG) were surveyed online during March 7-April 1, 2024. A majority of respondents surveyed (60%) were CPG brand executives, followed by agency professionals (27%), and retailer executives (13%).Chart Title
Important Factors in Deciding to Continue With Current Retail Media Partners According to US CPG Brands/Agencies, April 2024 (% of respondents)Publication Date
August 6, 2024