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July 1, 2024

Top 10 Countries Worldwide, Ranked by Retail Ecommerce Sales, 2024 (billions and % change)

Top 10 Countries Worldwide, Ranked by Retail Ecommerce Sales, 2024 (billions and % change)

Note

EMARKETER benchmarks its Japan retail ecommerce sales figures against data from Japan's Ministry of Economy, Trade and Industry (METI), for which the last full year measured was 2020. EMARKETER benchmarks its South Korea retail ecommerce sales figures against Statistics Korea (KOSTAT) data from 2008 ... to 2013 and from 2017 onward. The last full year measured was 2021. EMARKETER benchmarks its US total retail sales figures against US Department of Commerce data from 2018 onward. The last full year measured was 2023.More

Methodology

Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers, consumer online buying trends, and macro-level economic conditions.