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May 1, 2024

Share of Total US Users on Select Digital Platforms, by Generation, 2024 (% of total)

Share of Total US Users on Select Digital Platforms, by Generation, 2024 (% of total)

Methodology

Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, the growth trajectory of major video sites, major social networks, major gaming sites, historical trends, internet and mobile adoption trends, and demographic adoption trends.