Alert
Upgrade to PRO+
PRO+ subscribers get unlimited access to EMARKETER charts and data. Utilize our vast library of charts to validate strategic ideas and establish thought leadership via internal and external presentations.
Upgrade to PRO+
PRO+ subscribers get unlimited access to EMARKETER charts and data. Utilize our vast library of charts to validate strategic ideas and establish thought leadership via internal and external presentations.
Request successfully sent
Thank you. A member of our team will reach out shortly.
If you need immediate assistance, email us at sales@emarketer.com
March 1, 2024
Brands Continue to Invest Heavily in Sponsored Content on Social Media, but Growth Is Slowing (billions in US sponsored content spending and % change, 2021-2025)
Note
An influencer is an individual who can sway the brand preferences, buying decisions, and loyalty of a broader population, regardless of follower count. Creators are people or entities that develop original content primarily for digital properties with the purpose of building and monetizing their ... audience. Examples include celebrities, public figures, YouTube/Instagram/TikTok creators, and subject matter thought leaders/experts.More
Methodology
Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports, and device adoption trends.Chart Title
Brands Continue to Invest Heavily in Sponsored Content on Social Media, but Growth Is Slowing (billions in US sponsored content spending and % change, 2021-2025)Publication Date
March 1, 2024