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March 26, 2024

Where US Consumers Start Their Search When Online Shopping, Feb 2024 (% of respondents)

Where US Consumers Start Their Search When Online Shopping, Feb 2024 (% of respondents)

Note

Data was provided to EMARKETER by Jungle Scout.

Methodology

Data is from the March 2024 Jungle Scout report titled "Consumer Trends Report: Q1 2024." 1,000 US consumers ages 18+ were surveyed online during February 21-23, 2024. Respondents were ages Gen Z 18-26 (5%), Millennials 27-42 (18%), Gen X 43-58 (28%), Baby Boomers 59-77 (43%) and Seniors 78+ (6%).