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January 30, 2024
US Consumers' Preferred Way to Access Ad-Supported Websites, Apps, and Online Services, Nov 2023 (% of respondents)
Note
Respondents were asked, "If you had the choice, how would you prefer to access websites, apps and online services?"Methodology
Data is from the January 2024 Interactive Advertising Bureau (IAB) report titled "The Free and Open Ad-Supported Internet: Consumers, Content, and Assessing the Data Value Exchange." Over 1,500 US consumers ages 18-64 were surveyed during July-November 2023. Generational respondents were broken out into Gen Z (19%, 1997-2005), millennials (34%, 1981-1996), Gen X (35%, 1965-1980) and baby boomers (12%, 1959-1964).Chart Title
US Consumers' Preferred Way to Access Ad-Supported Websites, Apps, and Online Services, Nov 2023 (% of respondents)Publication Date
January 30, 2024