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February 7, 2024
Most Important Factors in Budget Allocation Decisions for Retail Media According to US CPG Manufacturers, Dec 2023 (% of respondents)
Methodology
Data is from the February 2024 Skai and Path to Purchase Institute, "The State of Retail Media 2024." 98 US advertisers were surveyed during December 2023. Of the respondents, 59% worked in agencies and 41% in consumer product manufacturers.Chart Title
Most Important Factors in Budget Allocation Decisions for Retail Media According to US CPG Manufacturers, Dec 2023 (% of respondents)Publication Date
February 7, 2024