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January 12, 2024

Frequency With Which Purchase Decisions of US Adults Are Influenced by Social Media Influencers, by Age, Dec 2023 (% of respondents)

Frequency With Which Purchase Decisions of US Adults Are Influenced by Social Media Influencers, by Age, Dec 2023 (% of respondents)

Featured In

Many influencers aren’t disclosing sponsored posts, which could put the creator economy’s credibility in jeopardyBethenny Frankel's Chanel visit—and how to handle criticism from high-profile creators

Chart Title

Frequency With Which Purchase Decisions of US Adults Are Influenced by Social Media Influencers, by Age, Dec 2023 (% of respondents)

Publication Date

January 12, 2024

Sources

Source information is only available to PRO subscribers.

Featured In

Many influencers aren’t disclosing sponsored posts, which could put the creator economy’s credibility in jeopardyBethenny Frankel's Chanel visit—and how to handle criticism from high-profile creators
Topics
Social CommerceInfluencer MarketingUnited States