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January 4, 2024
Key Benefits of Using AI in Marketing According to Marketers Worldwide, Dec 2023 (% of respondents)
Note
Respondents were asked, "What are the key benefits of using AI in marketing?" Data was provided to Insider Intelligence | eMarketer by Ascend2.Methodology
Data is from the January 2024 Ascend2 report titled "Leveraging AI in Marketing." 400 marketers worldwide were surveyed during December 2023. Respondents were from companies with fewer than 50 employees (30%), 50 to 500 employees (41%), or more than 500 employees (29%) in a job role of vice president/director/manager (41%), owner/partner/C-level (38%), or nonmanagement professional (21%) at companies with a business focus of B2B (22%), B2C (45%), or both (33%).Chart Title
Key Benefits of Using AI in Marketing According to Marketers Worldwide, Dec 2023 (% of respondents)Publication Date
January 4, 2024