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January 4, 2024
Marketing Tasks Marketers Worldwide Have Used AI-Powered Solutions to Accomplish, Dec 2023 (% of respondents)
Note
Respondents were asked, "Which of the following marketing tasks have you used AI-powered solutions to accomplish?" Data was provided to Insider Intelligence | eMarketer by Ascend2.Methodology
Data is from the January 2024 Ascend2 report titled "Leveraging AI in Marketing." 400 marketers worldwide were surveyed during December 2023. Respondents were from companies with fewer than 50 employees (30%), 50 to 500 employees (41%), or more than 500 employees (29%) in a job role of vice president/director/manager (41%), owner/partner/C-level (38%), or nonmanagement professional (21%) at companies with a business focus of B2B (22%), B2C (45%), or both (33%).Chart Title
Marketing Tasks Marketers Worldwide Have Used AI-Powered Solutions to Accomplish, Dec 2023 (% of respondents)Publication Date
January 4, 2024