Advertising Capabilities and Media Investments Most Critical to Marketing Professionals Worldwide, Nov 2023 (% of respondents)
Note
Respondents were asked, "Given current macroeconomic conditions, which advertising capabilities and media
investments are most critical?"Methodology
Data is from the January 2024 Mediaocean "2024 Advertising Outlook Report." 1,000+ marketing professionals worldwide were surveyed during November 2023.