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December 6, 2023

Increased Investment in Brand vs. Performance Marketing Over the Next Year According to Marketers Worldwide, 2022-2024 (% of respondents)

Increased Investment in Brand vs. Performance Marketing Over the Next Year According to Marketers Worldwide, 2022-2024 (% of respondents)

Note

Respondents were asked, "Do you expect the balance of your/your typical client's investment in brand vs. performance to change over the next year?"

Methodology

Data is from the December 2023 WARC report titled "The Voice of the Marketer 2024." Over 1,400 marketers worldwide were surveyed during September-October 2023.

Featured In

More than a third of marketers will increase their brand marketing investments this year Google leak of alleged SEO documents shows importance of brand marketing, but don’t ditch best practicesOrganic Social Strategies That Work

Sources

WARC

Chart Title

Increased Investment in Brand vs. Performance Marketing Over the Next Year According to Marketers Worldwide, 2022-2024 (% of respondents)

Publication Date

December 6, 2023

Sources

WARC

Featured In

More than a third of marketers will increase their brand marketing investments this year Google leak of alleged SEO documents shows importance of brand marketing, but don’t ditch best practicesOrganic Social Strategies That Work
Topics
Brand MarketingMarketing SpendingWorldwide