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December 1, 2023
Estimated Spending on Beauty Products Online in the Past Year Among US Online Beauty Buyers, by Generation, Nov 2023 (% of respondents)
Estimated Spending on Beauty Products Online in the Past Year Among US Online Beauty Buyers, by Generation, Nov 2023 (% of respondents)
Methodology
Insider Intelligence | eMarketer surveyed 1,448 online beauty consumers in the US during October 25 and November 7, 2023. Respondents to the online survey were selected to align with the US population on the criteria of age (15–77), gender, and household income. The survey was fielded by a third-party sample provider. The data has a margin of error of +/-2.6 percentage points at the 95% confidence interval.Chart Title
Estimated Spending on Beauty Products Online in the Past Year Among US Online Beauty Buyers, by Generation, Nov 2023 (% of respondents)Publication Date
December 1, 2023