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December 4, 2023
US Adults Who Have Purchased a Product From an Influencer-Founded Brand in the Past Year, by Generation, Nov 2023 (% of respondents)
Methodology
Data is from a December 2023 Morning Consult survey as cited on LinkedIn. 2,201 US adults were surveyed online during November 2-3, 2023. There is an unweighted margin of error of +/-2 percentage points.Chart Title
US Adults Who Have Purchased a Product From an Influencer-Founded Brand in the Past Year, by Generation, Nov 2023 (% of respondents)Publication Date
December 4, 2023