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November 7, 2023

Important Qualities in Choosing an Influencer According to US B2B Marketers, Aug 2023 (% of respondents)

Important Qualities in Choosing an Influencer According to US B2B Marketers, Aug 2023 (% of respondents)

Note

Respondents were asked, "What are the most important qualities in choosing an influencer?" Data was provided to Insider Intelligence | eMarketer by Ascend2.

Methodology

Data is from the November 2023 TopRank Marketing "2023 B2B Influencer Marketing Report" in partnership with Ascend2. 425 US B2B marketing decision-makers were surveyed online during July-August 2023. Respondents were in management or higher roles from various industries.

Featured In

B2B Social Media Marketing SuccessB2B influencer marketing is a growing field

Sources

Ascend2
TopRank Marketing

Chart Title

Important Qualities in Choosing an Influencer According to US B2B Marketers, Aug 2023 (% of respondents)

Publication Date

November 7, 2023

Sources

Ascend2
TopRank Marketing

Featured In

B2B Social Media Marketing SuccessB2B influencer marketing is a growing field
Topics
B2B Social MediaUnited States