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October 31, 2023
Marketing Professionals Worldwide Who Believe the Deprecation of Cookies in Chrome Will Occur in 2024, Aug 2023 (% of respondents)
Note
Respondents were asked, "Do you believe that the deprecation of cookies in Chrome will take place in 2024?"Methodology
Data is from the October 2023 ID5 report "The State of Digital Identity 2023." 197 marketing professionals worldwide were surveyed during July-August 2023. Respondents include brand/agency, publisher, DSP, SSP, data platform, and others.Featured In
Google turns off cookies for 30 million Chrome users, and that’s just 1%Google directly addresses advertiser concerns about the Privacy SandboxGoogle’s third-party cookie changes are unphased by IAB Tech Lab report—for nowPubMatic and GroupM will offer cookieless ad inventoryStudy: Cookie deprecation delay defies marketer expectationsSources
Chart Title
Marketing Professionals Worldwide Who Believe the Deprecation of Cookies in Chrome Will Occur in 2024, Aug 2023 (% of respondents)Publication Date
October 31, 2023