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October 18, 2023

Type of Content That Adults in North America Most Often Research on Their Smartphone While Shopping In-Store, Aug 2023 (% of respondents)

Type of Content That Adults in North America Most Often Research on Their Smartphone While Shopping In-Store, Aug 2023 (% of respondents)

Methodology

Data is from the October 2023 1WorldSync report titled "Consumer Product Content Benchmark: A Deep-Dive on Consumer Trust." 1,500 adults ages 18+ in Canada and the US were surveyed online during August 2023. Results represent the population-weighted, percentage share of the sample selecting each option.

Featured In

Consumers use mobile for price comparisons while shopping in-store5 charts on the importance of physical retail and improving the in-store experience US Retail Technology 2024

Sources

1WorldSync

Chart Title

Type of Content That Adults in North America Most Often Research on Their Smartphone While Shopping In-Store, Aug 2023 (% of respondents)

Publication Date

October 18, 2023

Sources

1WorldSync

Featured In

Consumers use mobile for price comparisons while shopping in-store5 charts on the importance of physical retail and improving the in-store experience US Retail Technology 2024
Topics
Digital Shoppers & BuyersCheckoutCanadaNorth AmericaUnited States