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June 28, 2023
Top 5 Challenges Involved in Using Retail Media Networks According to US Advertisers, May 2023 (% of respondents)
Methodology
Data is from the June 2023 The Trade Desk "2023 Retail Report" with Material+. 201 US marketers were surveyed during April 11-May 10, 2023. The respondents' teams were responsible for media planning, strategy and buying, national/brand marketing, ecommerce marketing, SEO, and/or shopper marketing. All respondents held the rank of manager or above and played either a significant or sole role in deciding where advertising dollars were spent.Chart Title
Top 5 Challenges Involved in Using Retail Media Networks According to US Advertisers, May 2023 (% of respondents)Publication Date
June 28, 2023