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June 1, 2023

US Retail Holiday Season Sales, by Channel, 2022 & 2023 (billions, % change, and % of total)

US Retail Holiday Season Sales, by Channel, 2022 & 2023 (billions, % change, and % of total)

Note

Insider Intelligence | eMarketer benchmarks its US total retail sales figures against US Department of Commerce data from 2020 onward. The last full year measured was 2022.

Methodology

Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers, consumer online buying trends, and macro-level economic conditions.