July 26, 2023

US Influencer Marketing Spending, by Platform, 2023 & 2024 (millions)


An influencer is an individual who can sway the brand preferences, buying decisions, and loyalty of a broader population, regardless of follower count. Examples include celebrities, public figures, YouTube/Instagram/TikTok creators, and subject matter thought leaders/experts.


Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports, and device adoption trends.

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