Average Time Spent per Day by US Adult Users on Select Social Media Platforms, 2023 (minutes)
Time spent with each medium includes multitasking. For example, 1 hour of multitasking on a smartphone while watching TV is counted as 1 hour for TV and 1 hour for smartphone. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the number of users of ... each medium.More
Estimates are based on the analysis of estimates from other research firms, consumer media consumption trends, device adoption trends, company reports, primary research, and interviews.