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May 24, 2023
Actions US Consumers Have Taken for Privacy Reasons, by Generation, March 2023 (% of respondents in each group)
Note
Respondents were asked "Have you ever done any of the following for privacy reasons? Select all that apply."Methodology
Data was from the May 2023 Tinuiti report "How US Consumers Really Feel About Online Privacy and Marketing in 2023." 1,000 US consumers ages 18+ were surveyed during March 13-15, 2023.Featured In
Google will begin rolling out Privacy Sandbox APIs to Chrome users this weekGoogle’s ‘Incognito mode’ tracking is under legal scrutiny VPN security is a boon for privacy but could be the bane of online advertisers UK regulators put Snapchat’s AI under the privacy microscope The lawsuit that could upend social media’s grip on minors and their data Google agrees to delete billions of Incognito data records Google is improving privacy standards for Chrome extensions—and keeping ad blockers aroundSources
Chart Title
Actions US Consumers Have Taken for Privacy Reasons, by Generation, March 2023 (% of respondents in each group)Publication Date
May 24, 2023