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May 31, 2023

Leading Reasons Why US Marketers Started Using Text Message Marketing, May 2023 (% of respondents)

Leading Reasons Why US Marketers Started Using Text Message Marketing, May 2023 (% of respondents)

Methodology

Data is from a May 2023 SimpleTexting report titled "45+ Texting & SMS Marketing Statistics to Know in 2023." 1,000 US consumers and 400 US marketing managers and business owners were surveyed during May 2023. The consumer survey was conducted during May 3-4 and the marketer survey was conducted during May 4-6. SimpleTexting is a provider of SMS and other messaging-based solutions for marketers.