Alert
May 24, 2023

Allocation of Spending Across Targeting Data Types According to US Marketers, March 2023 (% of respondents)

Alert

Chart Title

Allocation of Spending Across Targeting Data Types According to US Marketers, March 2023 (% of respondents)

Publication Date

May 24, 2023

Sources

Source information is only available to PRO subscribers.
Topics
DataUnited States

Latest Reports

Retail Ecommerce and Digital Buyer Trends in 2024: Brazil
Report
Retail Ecommerce and Digital Buyer Trends in 2024: Brazil
US TV and Connected TV Ad Spending Forecasts H1 2024
Report
US TV and Connected TV Ad Spending Forecasts H1 2024
US Ad Spending 2024
Report
US Ad Spending 2024
UK Digital Ad Spending 2024
Report
UK Digital Ad Spending 2024
UK In-Store Retail Media 2024
Report
UK In-Store Retail Media 2024
LinkedIn Marketing 2024
Report
LinkedIn Marketing 2024
The Role of Today’s CMO
Report
The Role of Today’s CMO
FAQ on the TV and CTV Currency Landscape
Report
FAQ on the TV and CTV Currency Landscape
GenAI and Social Media Marketing
Report
GenAI and Social Media Marketing
UK Digital Wallets 2024
Report
UK Digital Wallets 2024
Paid Social Forecast Report H1 2024
Report
Paid Social Forecast Report H1 2024
The State of Payment Transaction Types
Report
The State of Payment Transaction Types
The 2024 Healthcare Consumer
Report
The 2024 Healthcare Consumer
Canada Mobile Banking Emerging Features Benchmark 2024​
Report
Canada Mobile Banking Emerging Features Benchmark 2024​
Canada Digital Ad Spending 2024
Report
Canada Digital Ad Spending 2024

Popular on EMARKETER

Google looks to unify programmatic TV inventory with Display & Video 360 changes
Article
Google looks to unify programmatic TV inventory with Display & Video 360 changes
US Ad Spending 2024
Report
US Ad Spending 2024
Walmart Connect and Disney partner to link shopper data to streaming
Article
Walmart Connect and Disney partner to link shopper data to streaming
OpenAI prepares to enter the search arena, threatening Google’s reign
Article
OpenAI prepares to enter the search arena, threatening Google’s reign
Warner Bros. Discovery teams up with Disney for a game-changing streaming bundle
Article
Warner Bros. Discovery teams up with Disney for a game-changing streaming bundle
Consumers’ purchasing behaviors are increasingly dictated by price
Article
Consumers’ purchasing behaviors are increasingly dictated by price
LinkedIn Marketing 2024
Report
LinkedIn Marketing 2024
ESPN, Amazon, and Warner Bros. are battling it out for NBA rights
Article
ESPN, Amazon, and Warner Bros. are battling it out for NBA rights
Amazon leans into tentpole events, hosts a Summer Beauty Haul sale
Article
Amazon leans into tentpole events, hosts a Summer Beauty Haul sale
Book bans can create challenges for publishers and advertisers
Article
Book bans can create challenges for publishers and advertisers
UK In-Store Retail Media 2024
Report
UK In-Store Retail Media 2024
The Role of Today’s CMO
Report
The Role of Today’s CMO
Howard Schultz takes to LinkedIn to diagnose what ails Starbucks
Article
Howard Schultz takes to LinkedIn to diagnose what ails Starbucks
Instacart and Uber take aim at DoorDash with new partnership
Article
Instacart and Uber take aim at DoorDash with new partnership
Amazon rolls out three shoppable video ad formats
Article
Amazon rolls out three shoppable video ad formats

Latest Forecasts

Shopify Retail Ecommerce GMV, US
Forecasts
Shopify Retail Ecommerce GMV, US
Digital Commerce Platform Retail Ecommerce Sales & Merchants, Worldwide
Forecasts
Digital Commerce Platform Retail Ecommerce Sales & Merchants, Worldwide
Digital Commerce Platform Retail Ecommerce GMV, US
Forecasts
Digital Commerce Platform Retail Ecommerce GMV, US
BigCommerce, US
Forecasts
BigCommerce, US
Linear Addressable & Programmatic TV, US
Forecasts
Linear Addressable & Programmatic TV, US
Pay TV Households & Viewers, UK
Forecasts
Pay TV Households & Viewers, UK
Pay TV Households & Viewers, Canada
Forecasts
Pay TV Households & Viewers, Canada
Pay TV Households & Viewers, Argentina
Forecasts
Pay TV Households & Viewers, Argentina
Pay TV Households & Viewers, Brazil
Forecasts
Pay TV Households & Viewers, Brazil
Pay TV Households & Viewers, Chile
Forecasts
Pay TV Households & Viewers, Chile
Pay TV Households & Viewers, Peru
Forecasts
Pay TV Households & Viewers, Peru
Pay TV Households & Viewers, Colombia
Forecasts
Pay TV Households & Viewers, Colombia
Pay TV Households & Viewers, Mexico
Forecasts
Pay TV Households & Viewers, Mexico
Total Media Ad Spending, UK
Forecasts
Total Media Ad Spending, UK
Desktop/Laptop Ad Spending, UK
Forecasts
Desktop/Laptop Ad Spending, UK

"Behind the Numbers" Podcast

The Weekly Listen: How bad is "serial churning", new sports tournaments, and can Perplexity's "search engine" threaten Google?
Audio
The Weekly Listen: How bad is "serial churning", new sports tournaments, and can Perplexity's ...
The Daily: How Amazon is able to sell more things (and ads) and is delivery speed still paramount for online shoppers?
Audio
The Daily: How Amazon is able to sell more things (and ads) and is delivery speed still paramount ...
Reimagining Retail: Why restaurants face another year of uncertainty and the loyalty programs keeping some ahead of the pack
Audio
Reimagining Retail: Why restaurants face another year of uncertainty and the loyalty programs ...
The Daily: Why Meta might be a dark horse in GenAI, how AI might backfire, and how advertisers view Threads
Audio
The Daily: Why Meta might be a dark horse in GenAI, how AI might backfire, and how advertisers view ...
The Daily: Google Search in the face of AI, delaying cookies again, and what stands out about YouTube
Audio
The Daily: Google Search in the face of AI, delaying cookies again, and what stands out about ...
The Weekly Listen: Is GenAI looking for a problem to solve, will ads in cabs accelerate, and how fast do people need things?
Audio
The Weekly Listen: Is GenAI looking for a problem to solve, will ads in cabs accelerate, and how ...
The Daily: Are Spotify's money losing days behind it, how much would you pay for music, and can 'Music Pro' move the needle?
Audio
The Daily: Are Spotify's money losing days behind it, how much would you pay for music, and can ...
Reimagining Retail: How luxury can get folks to love them more and heritage brands that are cool again
Audio
Reimagining Retail: How luxury can get folks to love them more and heritage brands that are cool ...
The Daily: How retail media unlocks brand building and whether there are enough retail media dollars to go around
Audio
The Daily: How retail media unlocks brand building and whether there are enough retail media dollars ...
Around the World: What Amazon’s “Just Walk Out” rollback tells us about the future of the in-store experience
Audio
Around the World: What Amazon’s “Just Walk Out” rollback tells us about the future of the in-store ...
The Weekly Listen: The TikTok ban gets signed into law, is AI ready to change search, and social commerce's ceiling
Audio
The Weekly Listen: The TikTok ban gets signed into law, is AI ready to change search, and social ...
The Daily: How Netflix surprised folks, how much advertising will move the needle, and what its "Next Act" will be
Audio
The Daily: How Netflix surprised folks, how much advertising will move the needle, and what its ...
Reimagining Retail: The Unofficial Most Interesting Retailers List (April)
Audio
Reimagining Retail: The Unofficial Most Interesting Retailers List (April)
The Daily: GenAI's economic impact, part 2—the effect on jobs, Apple's GenAI strategy and AI's measurement problem
Audio
The Daily: GenAI's economic impact, part 2—the effect on jobs, Apple's GenAI strategy and AI's ...
The Daily: GenAI's economic impact, part 1—the economy, Amazon's AI investments and ChatGPT in the physical world
Audio
The Daily: GenAI's economic impact, part 1—the economy, Amazon's AI investments and ChatGPT in the ...