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May 1, 2023
Portion of Their Buys That Attention-Based Metrics Will Be a Part of in 2023 According to Advertisers Worldwide, Feb 2023 (% of respondents)
Note
Respondents were asked, "How much are you planning on relying on attention-based metrics in your media strategy in 2023? Attention metrics will be part of:..." Data was provided to Insider Intelligence by DoubleVerify.Methodology
Data is from a May 2023 DoubleVerify report titled "Post-Cookie Questions: How Advertising Strategies and Sentiments Are Evolving." 406 advertisers and 404 publishers worldwide were surveyed during February 2023.Chart Title
Portion of Their Buys That Attention-Based Metrics Will Be a Part of in 2023 According to Advertisers Worldwide, Feb 2023 (% of respondents)Publication Date
May 1, 2023