Alert
May 1, 2023
Solutions That Hold the Greatest Promise in Replacing Cookie-Dependent Solutions According to Advertisers and Publishers Worldwide, Feb 2023 (% of respondents)
Note
Respondents were asked, "Which solutions does your organization believe holds the greatest promise in replacing cookie-dependent solutions?" Data was provided to Insider Intelligence by DoubleVerify.Methodology
Data is from a May 2023 DoubleVerify report titled "Post-Cookie Questions: How Advertising Strategies and Sentiments Are Evolving." 406 advertisers and 404 publishers worldwide were surveyed during February 2023.Featured In
Ad industry split on the best cookie alternative as Google’s phaseout loomsProgrammatic Advertising Trends Q2 2023SPO is reshaping the ad tech landscape, finally forcing SSPs to adapt or dieUnified ID 2.0 gains momentum as industry giants embrace privacy-focused advertisingThe state of programmatic advertising in 5 chartsIdentity Resolution H2 2023What’s on ad executives’ minds as they hit the home stretch toward ID deprecation? 5 charts to prepare marketers for 20245 charts on marketing data, targeting, and measurement for 2024Sources
Alert
Chart Title
Solutions That Hold the Greatest Promise in Replacing Cookie-Dependent Solutions According to Advertisers and Publishers Worldwide, Feb 2023 (% of respondents)Publication Date
May 1, 2023
