May 1, 2023

Solutions That Hold the Greatest Promise in Replacing Cookie-Dependent Solutions According to Advertisers and Publishers Worldwide, Feb 2023 (% of respondents)


Respondents were asked, "Which solutions does your organization believe holds the greatest promise in replacing cookie-dependent solutions?" Data was provided to Insider Intelligence by DoubleVerify.


Data is from a May 2023 DoubleVerify report titled "Post-Cookie Questions: How Advertising Strategies and Sentiments Are Evolving." 406 advertisers and 404 publishers worldwide were surveyed during February 2023.