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March 29, 2023

Social Platforms on Which US Gen Z vs. Total Shoppers Most Often Discover Consumer Packaged Goods (CPG) Products, Feb 2023 (% of respondents)

Social Platforms on Which US Gen Z vs. Total Shoppers Most Often Discover Consumer Packaged Goods (CPG) Products, Feb 2023 (% of respondents)

Methodology

Data is from the March 2023 Tinuiti report titled "The 2023 CPG Customer Journey." 3,000 US internet users ages 18+ were surveyed online during February 16-23, 2023 across three unique surveys designed to dive deep into beauty, food and beverage, and over-the-counter (OTC) health product consumption habits.

Featured In

D2C for CPG Brands 20235 charts on how CPG is becoming more digitally focused2023’s fastest-growing brands list shaped by Gen Z, inflation, nostalgia, and TikTok

Sources

Tinuiti

Chart Title

Social Platforms on Which US Gen Z vs. Total Shoppers Most Often Discover Consumer Packaged Goods (CPG) Products, Feb 2023 (% of respondents)

Publication Date

March 29, 2023

Sources

Tinuiti

Featured In

D2C for CPG Brands 20235 charts on how CPG is becoming more digitally focused2023’s fastest-growing brands list shaped by Gen Z, inflation, nostalgia, and TikTok
Topics
Digital Shoppers & BuyersGroceries & Consumer Products (CPG)Social CommerceGeneration ZUnited States