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April 27, 2023

US Direct-to-Consumer (D2C) Consumer Packaged Goods (CPG) and Beauty Brands' Share of Ad Spending, Q1 2020-Q4 2022 (% of total)

US Direct-to-Consumer (D2C) Consumer Packaged Goods (CPG) and Beauty Brands' Share of Ad Spending, Q1 2020-Q4 2022 (% of total)

Note

Data was provided to Insider Intelligence by Rockerbox.

Methodology

Data is from an April 2023 Rockerbox study. Rockerbox measures over $1.5 billion in total marketing spend in over 150 ecommerce companies worldwide. Rockerbox is a marketing measurement platform for D2C brands.