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April 24, 2023
Average Time Spent per Day With TV vs. Connected TV (CTV) by US Adults, 2019-2024 (hrs:mins)
Note
Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a smartphone while watching TV is counted as 1 hour for smartphone and 1 hour for TV. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the total US adult ... population according to the US Census Bureau 2010 release, not the number of users of each medium.More
Methodology
Estimates are based on the analysis of estimates from other research firms, consumer media consumption, device adoption trends, company reports, primary research and interviews.Featured In
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Chart Title
Average Time Spent per Day With TV vs. Connected TV (CTV) by US Adults, 2019-2024 (hrs:mins)Publication Date
April 24, 2023