Alert
April 17, 2023

Impact of User-Generated Video Content (UGC) on the Consumer Journey According to US Consumers, by Generation, Nov 2022 (% of respondents in each group)

Methodology

Data is from the April 2023 Deloitte report titled "Digital Media Trends." 2,020 US consumers ages 14+ were surveyed online during November 2022. Data was weighted to be representative according to the US Census.

Featured In

How consumers find new brands and products on social media, marketplaces, and brick-and-mortar retail in 5 charts

Sources

Deloitte
Alert

Chart Title

Impact of User-Generated Video Content (UGC) on the Consumer Journey According to US Consumers, by Generation, Nov 2022 (% of respondents in each group)

Publication Date

April 17, 2023

Sources

Deloitte

Featured In

How consumers find new brands and products on social media, marketplaces, and brick-and-mortar retail in 5 charts
Topics
Digital VideoConsumer BehaviorSeniorsBaby BoomersAdultsGeneration XMillennialsInfluencer MarketingGeneration ZUnited States

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