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April 1, 2023

How Has Our Worldwide Twitter Ad Revenue Forecast Changed? (billions, 2021-2023)

How Has Our Worldwide Twitter Ad Revenue Forecast Changed? (billions, 2021-2023)

Methodology

Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers, and other industry leaders.

Featured In

Twitter 6 Months After MuskTwitter’s ad business will bring in $2 billion less in 2023 than previously projectedTwitter incorrectly labels NPR as ‘state-affiliated media’ChatGPT, TikTok ban, and more: 5 charts to prepare marketers for the rest of 2023Microsoft social advertising service stops supporting TwitterMastodon improves user experience to take advantage of ‘Twitter exodus’A new leader for Twitter: Can Yaccarino restore advertiser confidence?Twitter’s new CEO will refocus platform on advertising—and reversing its plummeting valuationMajor music publishers, including Universal, Sony, and Warner, assail Twitter's disregard for copyright rules in $250 million lawsuitTwitter under fire by Australian regulator as Musk proposes Zuckerberg cage fightThe first beneficiaries of Twitter’s ad revenue sharing program are figures like Andrew TateTwitter eyes adding job-posting feature to verified company profilesTwitter tries to become ‘X’ in a baffling rebranding campaign while the platform declinesThe latest move from X could reduce utility for creatorsApple and IBM pull ads from X after Musk supports anti-semitic post

Sources

eMarketer

Chart Title

How Has Our Worldwide Twitter Ad Revenue Forecast Changed? (billions, 2021-2023)

Publication Date

April 1, 2023

Sources

eMarketer

Featured In

Twitter 6 Months After MuskTwitter’s ad business will bring in $2 billion less in 2023 than previously projectedTwitter incorrectly labels NPR as ‘state-affiliated media’ChatGPT, TikTok ban, and more: 5 charts to prepare marketers for the rest of 2023Microsoft social advertising service stops supporting TwitterMastodon improves user experience to take advantage of ‘Twitter exodus’A new leader for Twitter: Can Yaccarino restore advertiser confidence?Twitter’s new CEO will refocus platform on advertising—and reversing its plummeting valuationMajor music publishers, including Universal, Sony, and Warner, assail Twitter's disregard for copyright rules in $250 million lawsuitTwitter under fire by Australian regulator as Musk proposes Zuckerberg cage fightThe first beneficiaries of Twitter’s ad revenue sharing program are figures like Andrew TateTwitter eyes adding job-posting feature to verified company profilesTwitter tries to become ‘X’ in a baffling rebranding campaign while the platform declinesThe latest move from X could reduce utility for creatorsApple and IBM pull ads from X after Musk supports anti-semitic post
Topics
Social Media Ad SpendingUnited States