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March 30, 2023
US TV and Connected TV (CTV) Ad Spending, 2021-2027 (billions)
Methodology
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.Featured In
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US TV and Connected TV (CTV) Ad Spending, 2021-2027 (billions)Publication Date
March 30, 2023
