Alert
Upgrade to PRO+
PRO+ subscribers get unlimited access to EMARKETER charts and data. Utilize our vast library of charts to validate strategic ideas and establish thought leadership via internal and external presentations.
Upgrade to PRO+
PRO+ subscribers get unlimited access to EMARKETER charts and data. Utilize our vast library of charts to validate strategic ideas and establish thought leadership via internal and external presentations.
Request successfully sent
Thank you. A member of our team will reach out shortly.
If you need immediate assistance, email us at sales@emarketer.com
February 14, 2023
Ways a Brand Can Demonstrate Support For Diverse Communities According to US Internet Users, by Demographic, Dec 2022 (% of respondents in each group)
Methodology
Data is from the February 2023 Direct Digital Holdings report titled "Dollars & DEI: Multicultural Consumers’ Insights on Brands’ Media Buying and Marketing Practices" conducted by Horowitz Research. 1,342 US adults ages 18+, including 300+ respondents each from the Black, Hispanic/Latin, AAPI and LGBTQIA+ communities were surveyed online during September-December 2022. Direct Digital Holdings is a supply and demand-side ad platform and agency.Chart Title
Ways a Brand Can Demonstrate Support For Diverse Communities According to US Internet Users, by Demographic, Dec 2022 (% of respondents in each group)Publication Date
February 14, 2023