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December 7, 2022
Short-Form Video Platforms US TikTok Users Would Switch to if TikTok Is Banned, Nov 2022 (% of respondents in each group)
Note
Data was provided to Insider Intelligence by Cowen.Methodology
Data is from the December 2022 Cowen "Cowen Survey: Assessing Beneficiaries If TikTok Is Shut Down in the US." 2,500 US adults ages 18+ were surveyed during November 2022.Featured In
How to Prepare for a Possible TikTok BanWhere will TikTok users land after a possible US ban?5 charts showing where people (and advertisers) would go after TikTokHealthcare marketers should prepare for more state TikTok bans, just in case US Social Network Usage by GenerationGen Zers are in charge on social mediaSources
Chart Title
Short-Form Video Platforms US TikTok Users Would Switch to if TikTok Is Banned, Nov 2022 (% of respondents in each group)Publication Date
December 7, 2022
Sources
Featured In
How to Prepare for a Possible TikTok BanWhere will TikTok users land after a possible US ban?5 charts showing where people (and advertisers) would go after TikTokHealthcare marketers should prepare for more state TikTok bans, just in case US Social Network Usage by GenerationGen Zers are in charge on social mediaTopics
Digital VideoSeniorsSocial Media UsersBaby BoomersGeneration XMillennialsGeneration ZUnited States