Short-Form Video Platforms US Ad Buyers Say Their Largest Clients Are Advertising on, Dec 2022 (% of respondents)
Note
Data was provided to Insider Intelligence by Cowen.
Methodology
Data is from the January 2023 Cowen "Ad Buyer Survey XI: '23 Outlook Suggests Modest Growth Despite Recession Fears." 50 US ad buyers were surveyed during December 4-9, 2022. Respondents represented $23 billion worth of ad buys from various industries including consumer products, healthcare/pharma/biotechnology, automotive/manufacturing and technology/telecom.