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October 3, 2022

In-Store Advertising Features That Most Catch US Shoppers' Attention/Make Them Want to Learn More About the Product, July 2022 (% of respondents)

In-Store Advertising Features That Most Catch US Shoppers' Attention/Make Them Want to Learn More About the Product, July 2022 (% of respondents)

Methodology

Data is from an October 2022 Path to Purchase Institute report titled "Shopper Engagement with Retail Media." 1,000 US in-store and online shoppers were surveyed online during July 2022. All respondents shopped with 25 retailers that PPI identified as operating retail media networks.

Featured In

3 ways retail media networks can navigate the tension between ads and CXIn-Store Retail Media 2023Digitization of the Store 2023In-store sampling is back in vogue

Sources

Path to Purchase Institute

Chart Title

In-Store Advertising Features That Most Catch US Shoppers' Attention/Make Them Want to Learn More About the Product, July 2022 (% of respondents)

Publication Date

October 3, 2022

Sources

Path to Purchase Institute

Featured In

3 ways retail media networks can navigate the tension between ads and CXIn-Store Retail Media 2023Digitization of the Store 2023In-store sampling is back in vogue
Topics
Consumer Attitudes on MarketingIn-Store Shoppers & BuyersRetail MarketingRetail MediaUnited States