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October 3, 2022

Frequency With Which US Shoppers Notice Brands' In-Store Advertising, by Ad Format, July 2022 (% of respondents in each group)

Frequency With Which US Shoppers Notice Brands' In-Store Advertising, by Ad Format, July 2022 (% of respondents in each group)

Methodology

Data is from an October 2022 Path to Purchase Institute report titled "Shopper Engagement with Retail Media." 1,000 US in-store and online shoppers were surveyed online during July 2022. All respondents shopped with 25 retailers that PPI identified as operating retail media networks.

Featured In

In-Store Retail Media 2023Digitization of the physical store is an emerging media opportunity for brandsVeeve turns smart carts into brick-and-mortar retail media channelWalmart is the latest retailer to lean into in-store media

Sources

Path to Purchase Institute

Chart Title

Frequency With Which US Shoppers Notice Brands' In-Store Advertising, by Ad Format, July 2022 (% of respondents in each group)

Publication Date

October 3, 2022

Sources

Path to Purchase Institute

Featured In

In-Store Retail Media 2023Digitization of the physical store is an emerging media opportunity for brandsVeeve turns smart carts into brick-and-mortar retail media channelWalmart is the latest retailer to lean into in-store media
Topics
Consumer Attitudes on MarketingIn-Store Shoppers & BuyersRetail MarketingRetail MediaUnited States