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February 1, 2023

Adults Worldwide Who Have Learned About a New Product/Brand From an Influencer vs. Who Purchased It, by Generation, Nov 2022 (% of respondents in each group)

Adults Worldwide Who Have Learned About a New Product/Brand From an Influencer vs. Who Purchased It, by Generation, Nov 2022 (% of respondents in each group)

Methodology

Data is from the February 2023 Capgemini report titled "What Matters to Today's Consumers: 2023." 11,300 consumers ages 18+ in 11 countries worldwide were surveyed during October-November 2022.

Featured In

Social platforms are cutting into Amazon’s product search dominanceYouTube will expand its affiliate shopping capabilities to all creatorsAustralia has an influencer marketing problem, and it’s not alone

Sources

Capgemini

Chart Title

Adults Worldwide Who Have Learned About a New Product/Brand From an Influencer vs. Who Purchased It, by Generation, Nov 2022 (% of respondents in each group)

Publication Date

February 1, 2023

Sources

Capgemini

Featured In

Social platforms are cutting into Amazon’s product search dominanceYouTube will expand its affiliate shopping capabilities to all creatorsAustralia has an influencer marketing problem, and it’s not alone
Topics
Digital Shoppers & BuyersSocial CommerceGeneration XMillennialsInfluencer MarketingGeneration ZWorldwide