Alert
February 1, 2023

Adults Worldwide Who Have Learned About a New Product/Brand From an Influencer vs. Who Purchased It, by Generation, Nov 2022 (% of respondents in each group)

Adults Worldwide Who Have Learned About a New Product/Brand From an Influencer vs. Who Purchased It, by Generation, Nov 2022 (% of respondents in each group)

Featured In

Social platforms are cutting into Amazon’s product search dominanceYouTube will expand its affiliate shopping capabilities to all creatorsAustralia has an influencer marketing problem, and it’s not alone
Alert

Chart Title

Adults Worldwide Who Have Learned About a New Product/Brand From an Influencer vs. Who Purchased It, by Generation, Nov 2022 (% of respondents in each group)

Publication Date

February 1, 2023

Sources

Featured In

Social platforms are cutting into Amazon’s product search dominanceYouTube will expand its affiliate shopping capabilities to all creatorsAustralia has an influencer marketing problem, and it’s not alone
Topics
Digital Shoppers & BuyersSocial CommerceGeneration XMillennialsInfluencer MarketingGeneration ZWorldwide

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